Account Coordinator – Public Relations
Beijing City, China, CN – Broadcast Media, Consumer Electronics, Public Relations and Communications
Posted May 28, 2015 at 07:22AM from LinkedIn http://ift.tt/1JWHa4l
Overview:
When you work at Waggener Edstrom, you will find compelling work, global partnerships, worthwhile professional development, outstanding benefits and the opportunity to make a difference. We value those who share our passion and belief in the power of change, discovery and innovation. We invest in our future by creating a fun workplace full of creative, skilled, curious and enthusiastic people. If that sounds like you, we want you here.
To do great PR for great companies. This position is an integral part of an account team and provides PR support for a project, product or client. The focus on this entry-level account position is to execute the basics of public relations (research, writing, media relations, coverage tracking, drafting and coordinating production of press materials).
Responsibilities:
Influencer Engagement
• Learn about global communication trends
• Research media/influencer & issues landscape
• Create & update media/influencer lists including social profiles
• Start to engage with secondary influencers
• Support reactive requests
• Assist in creation of outreach materials including pitch emails & social media content (e.g., tweets)
Digital & Social Media Acumen
• Monitor social media profiles and conversations relevant to client’s industry
• Increase knowledge of social & digital technologies
• Read industry news & test platforms with personal accounts whenever possible
• Assist in drafting social media content for agency-managed client accounts Client Engagement
• Draft & coordinate production of internal & external materials
• Coordinate projects (setting up meetings, capturing action items, updating status reports)
• Assist with logistics for client events, projects, and announcements
• Build understanding of client business
• Monitor & report global competitive & industry coverage, social media, opportunities & relevant issue developments
Business Acumen & Strategic Thinking
• Ability to prioritize & manage time including accurate time entry
• Flexibility to move in different directions as needed
• Begin developing point of view
• Learn business basics, e.g., managing a high volume of email, escalating issues early
New Business Development
• Become familiar with WE’s capabilities across the agency including Practice Groups and service offerings
People Leadership
• Demonstrate personal leadership
• Take accountability for role on projects
• Demonstrate ability to give/accept feedback
• Model agency values
Qualifications:
• Typically 0-1 year of professional experience
• Proficiency in computers & standard office applications (Microsoft Office is preferred)
• Comfortable with integrated communication principles
• Understand the role of the media
• Outstanding skills in copywriting such as to draft press release and report
• Good in English espercially writing skills.
• High level of initiative
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Bachelor’s degree or above preferred in Communications, Journalism, Marketing, English or related field
No salary provided
Posted May 28, 2015 at 07:22AM from LinkedIn http://ift.tt/1JWHa4l