Digital Account Manager – Public Relations
Singapore, SG – Broadcast Media, Consumer Electronics, Public Relations and Communications
Posted May 28, 2015 at 07:22AM from LinkedIn http://ift.tt/1QD0Ijv
Overview:
When you work at Waggener Edstrom, you will find compelling work, global partnerships, worthwhile professional development, outstanding benefits and the opportunity to make a difference. We value those who share our passion and belief in the power of change, discovery and innovation. We invest in our future by creating a fun workplace full of creative, skilled, curious and enthusiastic people. If that sounds like you, we want you here.
The Digital Account Manager will be the client’s first port of call for operational and strategic counsel on their account. You will develop and execute integrated communications plans, while driving social media strategies and leading clients in their understanding digital platforms.
Responsibilities:
Influencer Engagement
• Build & grow relationships with key, senior level media/influencers
• Identify global, digital & social communication trends; educate clients/agency
• Conceive & tell strategic stories apart from client business milestones
• Manage junior level staff on global influencer processes & trends
Digital & Social Media Acumen
• Identify & drive digital/social media strategies; either standalone or as elements of communication plans
• Articulate emerging media platforms & if/how they meet client’s business needs
• Lead clients in understanding the importance of social media engagement
Client Engagement
• Provide strategic counsel to key clients & serve as a trusted advisor on clients & competitors
• Manage & grow senior level client relationships
• Assure internal & external stakeholders are aligned
• Negotiate & manage client expectations & satisfaction
• Participate in, and may drive, communication planning
Business Acumen & Strategic Thinking
• Develop & execute integrated communication plans
• Participate in budget & resource management & tracking team utilization
• Drive cross-team integration/ collaboration
• Build awareness & showcase capabilities, talent & results internally & externally
New Business Development
• Assess validity and value of new & organic growth opportunities
• Serve as project manager in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings
• Share industry POV and strong understanding of shifts and opportunities in the competitive agency landscape
• Inform, educate & influence existing and potential future clients directly on WE value and positioning relative to competing agencies
People Leadership
• Manage career development & performance of direct reports
• Partner with Human Resources to manage employee relations issues
• Manage up & educate senior staff on crisis issues, & client/team satisfaction
• Model & hold team accountable to demonstrating agency values
Qualifications:
• Typically at least 5 years’ experience in communications– in an agency or applicable industry
• Minimum of 3 years integrated communications management & execution experience, including developing plans, launch strategies, product positioning, pitching stories, negotiation, budget responsibility, media training, messaging & creative tactical ideas
• Demonstrated creative & strategic mindset
• Made presentations to groups of all sizes; pitched new business
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Bachelor’s degree required & Master’s degree preferred in Communications, Journalism, Marketing, English or related field
No salary provided
Posted May 28, 2015 at 07:22AM from LinkedIn http://ift.tt/1QD0Ijv
