Senior Director of Market Research and Business Intelligence
Greater New York City Area, US – Public Relations and Communications
Posted May 26, 2015 at 10:52PM from LinkedIn http://ift.tt/1Ax5Azp
Purpose of Role
MWW is seeking a Senior Director of Market Research and Business Intelligence to lead and shape the Research & Insights team. Responsible for utilizing a broad base of research tools and methods to identify, create insights and report on Category/Competitor, Industry/Consumer and brand research.
This is a senior level role with client-facing and internal management responsibilities. This will contribute across multiple industries and support all MWW practice areas. Will know how to use market as a strategic development tool – both for client projects and strategy, internal thought leadership and marketing and new business pitches. This role will have approximately 3 direct reports and will report to the Chief Strategy Officer.
Competencies
- Comfortable with complex business challenges and research methodologies
- Ability to communicate concise, prioritized top-line findings and opportunities
- Ability to derive strategic insights from research outcomes
- Familiar with various media monitoring tools and services
- Accountable for managing vendors & products/tools
- Ability to effectively delegate, and manage multi projects at one time
Skills
- Creating research objectives and expected business outcomes
- Proficient in identifying macro category/consumer trends
- Creating appropriate research methodologies
- Recruiting for, and facilitating qualitative research using consumer panels
- Crafting qualitative discussion guides, surveys
Strengths
- Collaborator: leverage internal stakeholders/teams/resources to make decisions
- Influential: ability to move a POV in a certain direction based on persuasion and facts
- Instinctive: knowledge of what your audience needs when presenting ideas and research concepts
- Maximizer: using available research tools/resources to make decisions, recommend new approaches when necessary
- Communicates well: in a timely, concise and direct manner
- Innovative & curious: about the evolution of research technologies, products
- Personality plus: Fun, dynamic and curiosity are keys to cultural success!
No salary provided
Posted May 26, 2015 at 10:52PM from LinkedIn http://ift.tt/1Ax5Azp
