Senior Account Manager, Asia Pacific
Singapore, SG – Public Relations and Communications
Posted June 19, 2015 at 02:51AM from LinkedIn http://ift.tt/1L4NmYI
Weber Shandwick I/O is the content marketing and production division of Weber Shandwick, the engagement agency. Building on Weber Shandwick’s undisputed reputation in PR and social media, Weber Shandwick I/O extends those into production capabilities across video, design, editorial and copywriting, computer generated imagery (CGI), web & mobile development and animation, providing integrated creative solutions targeted at marketers and communicators.
This regional role will be focused on a blue-chip social media organization across Asia Pacific. This is a client-facing role and is very much a hands-on role and although there will be input from the senior team running the production teams, this role will be responsible for managing our clients and their projects independently, successfully over-delivering against their expectations.
We require an experienced Senior Account Manager to be responsible for managing clients, projects, strategy development and campaign management across multiple accounts, acting as the main point of contact for clients through the project lifecycle and communicating design briefs effectively to design/development/editorial teams.
You will communicate and trouble shoot at all levels and liaise with clients advising them on their content strategy, production, including briefing solutions required in delivering that strategy to ensure a holistic approach.
Based out of Singapore, this is a regional role.
Specific responsibilities include:
- The role will require liaising with our key clients and coordinate both internally and externally in aspects of projects. This includes taking initial briefs, quotation, developing timelines of projects, build and to final delivery.
- Offer expert advice and counsel to our account teams and clients on the web development capabilities of the studio (e.g. what can, and cannot, be done).
- Develop strong client and inter agency relationships that provide opportunities to identify and propose revenue/business growth as a trusted business partner and colleague.
- Work hand-in-hand with the Studio Manager to clarify projects and provide status updates
- Project scope, requirements and cost proposals
- Manage the internal project manager
- Assist in briefing and managing creative and development teams
- Seeking opportunities and generating ideas for clients and advising them accordingly
- Accurate and timely financial management of projects including invoicing
- Understanding and communicating client marketing direction and objectives
- Produce best-in-class work to help us win awards.
- Social media campaign management
- Management of community managers
- Content marketing, strategy and publishing
- Digital training
- Development of tone and style guidelines, social media policy
- Development of digital analytics reports
- Set-up of social media profiles and other digital assets (websites, videos, apps)
- Creation and management of content calendars
- Be a passionate thought leader for WS in the APAC region for social media and digital marketing.
- Educate internal stakeholders and external partners about WS I/O capabilities.
- Mentor and provide training to communications and other professionals throughout the region on best practices for creating, managing, and developing content for digital and social networks.
- Develop and optimize digital customer awareness, engagement and lead generation campaigns.
- Analyze, adjust and report key metrics on an ongoing basis. Demonstrate an ROI focus and an aptitude for how to optimize the digital ecosystem across paid, earned, share and owned media.
No salary provided
Posted June 19, 2015 at 02:51AM from LinkedIn http://ift.tt/1L4NmYI
