Digital Product Strategy Manager
United Kingdom, GB – Publishing
Posted April 23, 2015 at 10:25AM from LinkedIn http://ift.tt/1d4oovf
The Client Technology team is a relatively new addition to The Economist Media Businesses. Our role is to ensure that all teams within Media Businesses have the best technology available to achieve a client’s marketing objectives. The team ensures that digital products with commercial opportunities, whether new editorially-led products or new technologies for achieving engagement, are strategized, sold and measured for the best results.
We are recruiting a Product Strategy Manager to be responsible for the operational, commercial and pre-launch elements of new digital products being used by The Economist Group Media Businesses.
In the role you would be expected to:
- Develop the commercial opportunities for new editorially-led reader products, working closely with the editorial, revenue and digital solution teams
- Work with the revenue teams to identify new technology products which would help our client’s meet their objectives and, following cost analysis, initiate and oversee the development of those products
- Become a product ambassador within media businesses, answering any technical questions and supporting the sales and marketing teams as and when this is needed
- Work with internal teams such as Ad Control and Finance to ensure all products are ready for commercialisation
- Monitor performance of the products and work with the Business Analyst on improvements
- Be a key stakeholder in the development of products outside The Economist such as Intelligent Life and World In, speaking for the commercial opportunities and getting involved in the development process
No salary provided
Posted April 23, 2015 at 10:25AM from LinkedIn http://ift.tt/1d4oovf
