Digital Producer
Hong Kong, HK – Information Services
Posted June 11, 2015 at 05:20AM from LinkedIn http://ift.tt/1GuWRhG
As the needs of marketers change The Economist Group is increasingly delivering customised, content marketing solutions to clients. To date we have relied on a UK based person to provide the client services and execution associated with the digital elements of these solutions. However with a significant increase in business from Asian clients the time is now right to base this role in Asia.
We are seeking a Digital Producer who can take the lead on the execution and delivery of our digital content marketing programmes.
This position will report to the Digital Sales Director, Asia, and will work closely with our Programme Managers who coordinate among different parts of the business (media, events, content) on behalf of our clients.
In the role you would be expected to:
- Work closely and collaboratively with the Programme Managers, sales and editorial teams to ensure programmes are executed on time and to client’s expectations
- Gather objectives from sales teams and clients; communicate clearly to internal and external development teams
- Set KPIs with data analyst, programme managers and client
- Create communication and project delivery timeline with the delivery team and ensure everyone has access
- Present design concepts and project status to clients, consolidate feedback from external and internal stakeholders
- Work with editorial and internal stakeholders to ensure compliance with TEG editorial and branding guidelines
- Manage delivery teams (usually 3rd party vendors) from kick-off to launch, including any post-launch changes as needed or content population on CMS
- Manage the assigned budget to ensure project is delivered at or below
- Liaise with Programme Manager or other teams to collate content and assets to be included
- Coordinate thorough QA processes to ensure user experience is correct and tagging is complete so reporting can be done
- Work with Data Analyst to compile and layout reports according to schedule agreed with Programme Manager or client
- Monitor campaign performance and work with programme managers and digital sales to optimise results
- Liaise with the Client Technology team to establish best practices in the region and ensure global continuity with the programmes
- Ensure all creative work is signed off and approved by the key decision makers at all stages of the production process
- Facilitate project review meetings as necessary
- Possess a strong grasp of editorial timetables and proactively stays informed on developments to ensure that all projects align to delivery timelines
No salary provided
Posted June 11, 2015 at 05:20AM from LinkedIn http://ift.tt/1GuWRhG
