Senior Account Executive/Account Manager – Tech
London, United Kingdom, GB – Broadcast Media, Consumer Electronics, Public Relations and Communications
Posted June 08, 2015 at 12:56AM from LinkedIn http://ift.tt/1QDJjlA
Overview:
Waggener Edstrom is a multi-award winning integrated communications agency with over 30 years’ experience, with more than 850 employees in 19 offices around the world. We are currently looking to hire a Senior Account Executive/Account Manager to join our Technology Team here in London.
This a great opportunity for an experienced SAE/AM to take over the management of a number of key technology clients. You will be given a platform to work on a great mix of B2B and consumer clients, on a great mix of UK and global campaigns.
Key strengths within this role should include content creation, UK media relations and international coordination. You will be working with a fantastic Account Director, who will invest time and energy in your own development and career progression. The wider Tech Team currently stands at 20, working on a great mix of B2B and B2C clients, often referred to “as one of the top tech shops in the UK”
Responsibilities:
Influencer Engagement
• Build & grow relationships with key, senior level media/influencers
• Identify global, digital & social communication trends; educate clients/agency
• Conceive & tell strategic stories apart from client business milestones
• Manage junior level staff on global influencer processes & trends
Digital & Social Media Acumen
• Identify & drive digital/social media strategies; either standalone or as elements of communication plans
• Articulate emerging media platforms & if/how they meet client’s business needs
• Lead clients in understanding the importance of social media engagement
Client Engagement
• Provide strategic counsel to key clients & serve as a trusted advisor on clients & competitors
• Manage & grow senior level client relationships
• Assure internal & external stakeholders are aligned
• Negotiate & manage client expectations & satisfaction
• Participate in, and may drive, communication planning
Business Acumen & Strategic Thinking
• Develop & execute integrated communication plans
• Participate in budget & resource management & tracking team utilization
• Drive cross-team integration/ collaboration
• Build awareness & showcase capabilities, talent & results internally & externally
New Business Development
• Assess validity and value of new & organic growth opportunities
• Serve as project manager in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings
• Share industry POV and strong understanding of shifts and opportunities in the competitive agency landscape
• Inform, educate & influence existing and potential future clients directly on WE value and positioning relative to competing agencies
People Leadership
• Manage career development & performance of direct reports
• Partner with Human Resources to manage employee relations issues
• Manage up & educate senior staff on crisis issues, & client/team satisfaction
• Model & hold team accountable to demonstrating agency values
Qualifications:
• Typically at least 5 years’ experience in communications– in an agency or applicable industry
• Minimum of 3 years integrated communications management & execution experience, including developing plans, launch strategies, product positioning, pitching stories, negotiation, budget responsibility, media training, messaging & creative tactical ideas
• Demonstrated creative & strategic mindset
• Made presentations to groups of all sizes; pitched new business
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Bachelor’s degree required & Master’s degree preferred in Communications, Journalism, Marketing, English or related field
No salary provided
Posted June 08, 2015 at 12:56AM from LinkedIn http://ift.tt/1QDJjlA
