Weber Shandwick

Account Manager
Mumbai Area, India, IN – Public Relations and Communications
Posted June 01, 2015 at 04:23AM from LinkedIn http://ift.tt/1PYKIrK

Account Managers are responsible for all aspects of a client relationship and account team. They supervise multiple projects and team members, recommend programs and activities that align to clients’ goals, effectively delegate projects, mentor team members and begin to allocate agency resources to match client budgets. Account Managers will begin to be engaged with business development, strategic program planning and the development of creative concepts.

Primary Responsibilities

Performance leadership

• Demonstrated ability to develop strategies/creative platforms and concepts that simultaneously leverage traditional and social media for clients
• Independently develop and oversee development of media strategy documents, goals, media targets, pitch angles and media materials reflect in-depth knowledge of clients’ top-tier media, communications objectives and desired outcomes, are strong in both structure and which require minimal input from senior team leadership
• Demonstrated knowledge of top-tier traditional and social media outlets relevant to client business; able to generate and guide teams to deliver strong media relations results through client programming and client-approved relationships with relevant media
• Oversee and lead agency pitch teams, serving as counsel for further development of pitch strategies and approaches
• Demonstrate solid knowledge of clients’ business objectives and industry expertise; ability to identify opportunities, trends and potential issues that may impact clients’ business and/or communications programs, and recommend appropriate actions.
• Demonstrate strong oral and written communications skills
• Demonstrate ability to oversee effective social media monitoring and measurement to uncover both business and communication insights and opportunities
• Maintain regular client contact providing counsel on strategic matters and prospect information; potentially serve as the senior contact for the client on smaller assignments
• Assist senior team management through the development of client counsel memos, long-term strategic client plans and recommendations, as needed. Develop budgets and creating presentations. Proactively generate new ideas and opportunities to ensure program success
• Develop and deliver solid counsel, and demonstrate relevant leadership in client meetings and presentations
• Manage and oversee core program elements, keeping client programs on schedule and ensuring all deadlines and budget requirements are met; breakdown and manage detailed tasks with the account team associated with planning and implementing events; oversee development and adherence to timelines
• Account for quality control and client-ready review of all letters, memos, meeting reports and other press materials; Prepare timely team and client updates on all stages of project processes; prepare accurate and thorough conference call or client meeting recaps
• Serve as information lead on client teams, demonstrating industry, cultural or media-driven issues that directly and indirectly affect the client. route articles of interest to account teams and client, as needed
• Anticipate and proactively offer solutions to senior team leadership on account issues
• Serve as day-to-day “go-to” client contact in all matters related to program execution. Provide counsel and offer problem solving solutions throughout program execution
• Stay abreast of the latest trends in digital communications
• Workplace leadership
• Adhere to the IPG Code of Conduct in all business interactions, and conduct self in a manner that reflects the agency’s vision and values at all times, in all forums
• Serve as a day-to-day team leader to mentor team members through direction, suggestions on issue resolution and identifying opportunities for team members’ professional development
• Hold and lead regular, ongoing team meetings as dictated by the needs of the program and provide proactive updates to senior team leadership on project status and progress
• Responsible for management and oversight of staff time allocations and account review for client projects. Contribute to work plan of junior team members and mentor team members on processes and program execution; delegate projects to team members that are aligned with specific team members’ background, experience and areas of development; strategically evaluate and communicate staff members’ contributions, strengths and development needs
• Actively contribute regular performance feedback to junior staff and provide coaching on day-to-day execution of assignments; provide feedback for employee performance reviews
• Assist in identifying new agency staff by reviewing resumes, interviewing candidates and providing timely feedback
• Develops personal leadership by being learning focused, proactive and adaptable to change
• Demonstrate ability to anticipate client and team needs, instilling a sense of confidence
• Provide status and client updates to senior account leadership
• Demonstrate exceptional management skills including mobilizing and motivating teams
• Assist in office-wide systems improvement by sharing key learnings from individual accounts and offer suggested efficiencies to office management
• Attend agency staff meetings and group meetings, as well as appropriate L&D sessions
• Own and drive performance management process for self and team
• Market Leadership
• Participates in agency leadership opportunities and assist with new business
• Aid supervisors in identifying and participating in organically growing existing client business, including cross-selling/integration
• Demonstrate fundamental understanding and ability to communicate about agency internally and externally; participate and present program recommendations to clients, as needed
• Develop and demonstrate superior presentation skills; participate and present, as needed, new business proposals to prospective clients
• Contribute to and deliver new social media proposals
• Actively participate and contribute to agency brainstorms as needed
• Operational Leadership
• Work with senior leads to manage team resources and expenses to ensure account profitability
• Track/enter time with daily precision and submit expense reports in a timely manner; ensure account team members adhere to agency time reporting and financial guidelines
• Demonstrate aptitude for financial analysis, ensure fiscal and accounting practices are followed relative to vendor procurement and payment process
• Responsible for creating client budget estimates; including costs for all relevant program components with input from senior leadership
• Contribute to program planning and account management by researching budgets, writing sections of programs, managing purchase order and tracking budgets
• Perform other administrative tasks, as assigned
• Strategic Leadership
• Solid team player. Work effectively with team members in-market and across the network; foster solid intercompany relations as relevant
• Provide strategic leadership during program implementation
• Work with senior leads to grow accounts through solid client relationships and industry insights that helps integrate PR into clients’ marketing mix
• Participate in agency leadership opportunities and assist with new business, as needed
• Focus team on delivering goals and ensure that business targets are achieved
• Maintain operational leadership by suggesting process improvements to senior team leadership
• Demonstrate fundamental understanding of the business of agency; communicate and promote the agency internally and externally

No salary provided

Posted June 01, 2015 at 04:23AM from LinkedIn http://ift.tt/1PYKIrK

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