Assistant Account Executive – Public Relations
Portland, Oregon Area, US – Broadcast Media, Consumer Electronics, Public Relations and Communications
Posted May 05, 2015 at 07:04AM from LinkedIn http://ift.tt/1dK6X3v
Overview:
When you work at Waggener Edstrom, you will find compelling work, global partnerships, worthwhile professional development, outstanding benefits and the opportunity to make a difference. We value those who share our passion and belief in the power of change, discovery and innovation. We invest in our future by creating a fun workplace full of creative, skilled, curious and enthusiastic people. If that sounds like you, we want you here.
We are looking for an Assistant Account Executive to dive into all things metro/local. The ideal candidate will be passionate about media relations and growing media relationships as we have the opportunity to work with local influencers across the country, on everything from Microsoft, Volvo, and other project work.
Responsibilities:
Influencer Engagement
• Begin developing relationships with media/influencers
• Develop further understanding of influencers & issues globally
• Monitor coverage & conversations in social media
• Craft & customize influencer pitches & social media content
• Contribute ideas & brainstorm on media/ influencer strategies
Digital & Social Media Acumen
• Monitor, report & provide insight on competitor & issue-specific social media activities, unique & creative uses of social campaigns or emerging technologies as necessary
• Draft & finalize social media content for agency-managed client accounts Client Engagement
• Begin engaging & increasing client-facing interactions
• Develop final internal & external materials including action emails & recaps for internal & external clients
• Read & report coverage & issue developments
• Offer increased level of analysis & strategic recommendations based on industry knowledge
Business Acumen & Strategic Thinking
• Less oversight & fewer edits required on entry-level projects
• Refine analytic capabilities
• Materials & contributions reflect understanding of client/industry landscapes & ability to connect the dots
• Integrate & gather information across teams, clients & partners as needed for projects
New Business Development
• Become familiar with WE capabilities across the agency including practice groups & service offerings in comparison to competitor agencies
• Assist in researching organic growth new business efforts including sourcing & gathering audience, industry or competitor market data
People Leadership
• Take accountability for role on projects
• Demonstrate ability to give/accept feedback
• Ability to manage multiple projects simultaneously
• Model agency values
Qualifications:
• Typically minimum 1-2 years of communications, marketing, or media experiences; can include internship experience
• Understands the role of the media/influencers & how Integrated Communication provides value
• Demonstrated client service orientation
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Proficiency in computers & standard office applications (Microsoft Office is preferred)
• Bachelor’s degree or above preferred in Communications, Journalism, Marketing, English or related field
wag123
No salary provided
Posted May 05, 2015 at 07:04AM from LinkedIn http://ift.tt/1dK6X3v
