Associate Planner
London, United Kingdom, GB – Marketing and Advertising, Public Relations and Communications
Posted June 01, 2015 at 04:16AM from LinkedIn http://ift.tt/1FohMiL
As a part of the reinvention of the business to lead in the modern age of paid, owned and earned channels the agency a key initiative has been the creation of a planning function to support the campaign development work within the agency and to lead client strategy projects. After a year establishing the planning function, the team is looking to expand to meet the demand for planning support across the agency.
The Role
As an Associate Planner within the central planning team you will act as a consultant and team member across the whole agency. You will be faced with diverse client challenges, from brand building to reputation management to driving behaviour change amongst influencers.
You will both deliver planning excellence to clients and boost the planning skills and expertise of the teams through augmenting their understanding and use of research, analysis and insights. You would also work with our research division, Edelman Berland, and where necessary external research and insight providers. You will also form part of a broader planning community.
Key responsibilities
- Provide strategic support across Edelman’s client base, on an as needed basis
- Offer planning resource and develop/lead the planning process on new and existing clients.
- Identify critical issues, trends and opportunities for our diverse client base
- Assess strategic problems, developing insights, recommendations and strategic direction for clients.
- Create strategies that are driven by evidence and lead to clear and Practical PR and marketing communication solutions
- Lead, participate and facilitate strategic discussions both internally and with clients.
- Design and implement frameworks for creating strategic client solutions
No salary provided
Posted June 01, 2015 at 04:16AM from LinkedIn http://ift.tt/1FohMiL
