Director Brand Marketing
Beijing City, China, CN – Public Relations and Communications
Posted May 28, 2015 at 10:58PM from LinkedIn http://ift.tt/1J7e3w3
This is an exciting opportunity for a marketing advertising & planning talent to pick up a key leadership role in Edelman’s Beijing office to provide real integrated communication service to key global clients.
Reporting to Beijing office MD directly, this role is combined with leadership & planning consultative responsibility to ensure Edelman’s global leading position is carrying out in Beijing Market.
Job Description:
-
Develop /challenge the key client brief; set the bar for depth of insights and creative fodder.
-
Use a research driven approach to develop the right questions, be an aggregator and help business stand apart at the table
-
Be able to bridge the gap between the consumer trends and the industry and determine appropriate strategies and channels for the brand based on brand goals, target audience understanding and environment
-
Stress test and provide parameters of success for creative platform ideas in conjunction with creative directors
-
Explore the intersection of culture, brands and audiences from new angles to arrive at deeper insights, more provocative marketing strategies and breakthrough brand-building platforms
-
Cultivate a professional reputation that will assist in new business development activities
-
Mentor, coach and support a team and also cooperate with other team leader.
No salary provided
Posted May 28, 2015 at 10:58PM from LinkedIn http://ift.tt/1J7e3w3
