Digital Advertising Executive
Greater New York City Area, US – Information Technology and Services
Posted March 27, 2015 at 05:25AM from LinkedIn http://ift.tt/1Nh0GsC
The marketing team is looking for a creative digital advertising specialist to drive paid advertising and link building opportunities. As a part of the team, you will be a part of a dynamic group focused on data driven digital advertising. “A/B Testing” will be your middle name, and you will be encouraged to share your ideas, and find new marketing opportunities.
You work will be focused around optimizing the digital investments, improving ROI and CPA. You will play a key role in the tactical decision-making, managing the operational digital advertising tasks, creating and optimizing landing pages and ads, as well as monitoring their performance.
You need to be wise beyond your years, but not afraid to experiment and try new strategies or tactics. This role is focused on planning and executing campaigns to feed highly qualified leads to an ever-growing sales team. You will be working closely with the marketing team, especially with our Data Analyst and Marketing Ops Manager. Working with a monthly budget, you will be expected to meet concrete goals in terms of lead generation, and to deliver accordingly.
Responsibilities:
- Management and constant optimization of all paid advertising for Falcon Social
- Reviewing and executing on link building opportunities, such as review sites
- Optimize page content by A/B testing and website performance
- Investigate and run online affiliate opportunities
- Discover new placements and audiences for driving qualified leads into sales
- Contribute to our customer journey maps and offer suggestions for additional messaging
No salary provided
Posted March 27, 2015 at 05:25AM from LinkedIn http://ift.tt/1Nh0GsC
