Account Director – Public Relations
Hong Kong, HK – Broadcast Media, Consumer Electronics, Public Relations and Communications
Posted May 19, 2015 at 01:32AM from LinkedIn http://ift.tt/1Khdtwa
Overview:
When you work at Waggener Edstrom, you will find compelling work, global partnerships, worthwhile professional development, outstanding benefits and the opportunity to make a difference. We value those who share our passion and belief in the power of change, discovery and innovation. We invest in our future by creating a fun workplace full of creative, skilled, curious and enthusiastic people. If that sounds like you, we want you here.
To help lead a team of 10 people across tech and corp; managing global, regional and local clients with some of the largest WE client portfolio; looking to drive organic and NB growth at both a regional and local level.
Core part of the HK management team and helping to evolve the proposition to be focused on integrated communications and helping to position us as a strategic consultancy in the minds of buyer
Responsibilities:
Influencer Engagement
• Manage relationships with key, senior level media/influencers
• Solicit & share feedback/perception from media & influencers regarding client(s), competition & position in the industry in order to counsel clients & inform actions
Digital & Social Media Acumen
• Establish social media objectives & goals across the account
• Partner with clients to establish the strategic direction for social media engagements
• Lead engagement with executives & support of their individual social media platforms
Client Engagement
• Provide strategic counsel to executive-level clients
• Ensure internal & external stakeholders are aligned
• Manage, influence & negotiate scope of work with clients
• Drive strategic communication planning process
• Collaborate with other business leads to integrate & drive best results for all parties
Business Acumen & Strategic Thinking
• Oversee team utilization, financial & resource management issues
• Contribute to agency strategic planning initiatives
• Educate & oversee team on cross agency activity
• Ability to detect & mitigate possible issues, conflicts & disruptions in the business
New Business Development
• Responsible for some existing account growth and diversification metrics
• Determine if prospective business qualifies for pursuit
• Lead preparation and delivery of organic growth or new business proposal content & in-person pitch meetings
• Begin coordinating & pursuing cross-account/practice & global business opportunities
People Leadership
• Oversee resource allocation across team including staffing/hiring/onboarding new talent
• Motivate staff with the goal of retention & development
• Help ensure team is cross-trained & have a broad understanding of other businesses
Qualifications:
• At least 7 years’ experience in Integrated communications – in an agency &/or within applicable industry
• Minimum of 4 years individual & team management experience, including experience developing a team
• Minimum of 4 years PR management, crisis management & execution experience
• Demonstrated creative & strategic mindset
• New business development experience
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Bachelor’s degree required & Master’s degree preferred in Communications, Journalism, Marketing, English or related field
No salary provided
Posted May 19, 2015 at 01:32AM from LinkedIn http://ift.tt/1Khdtwa
