Share the joy
Marketing Manager, Beijing
China, CN – Publishing
Posted May 14, 2015 at 05:56AM from LinkedIn http://ift.tt/1G8OJDM
Introduction
We are recruiting a Marketing Manager who will be responsible for:
- Supporting advertising and sponsorship sales team in generating new business leads, producing sales and marketing materials, and creating integrated client proposals.
- Developing and executing marketing strategy and tactics with particular focus in achieving overall advertising and sponsorship sales targets for The Economist media and event businesses.
- Enhancing brand awareness of Economist group products and services in China.
- Working with colleagues in regional and global marketing to develop and deliver brand-enhancing and sales-enhancing marketing strategies. Where appropriate, manage tasks using external providers such as translation companies, designers etc.
Job Location: Beijing
Accountabilities
In the role you would be expected to:
Advertising / Brand marketing
- Execute marketing strategies to support print, online, digital and event-driven advertising sales.
- Create marketing collateral and sales tool kits, including media kits, decks, sales sheets, proposal templates, lead generation email and more.
- Maintain a deep understanding of the advertising and sponsorship marketplace
- Manage and implement client advertorial projects.
- Ensure regular contact with trade media to keep them updated on Group news and developments.
- Manage ad marketing and brand budget for China.
- Ensure brand consistency to the Economist Group’s highest standard.
- Develop and maintain beneficial relationships with PR partners, mailing house, list brokers, chambers of commerce, business associations and key media.
Conferences marketing
- Work closely with regional conference marketing team in Hong Kong in managing marketing campaigns for Economist Conferences for sponsorship and delegates. Particular stress on delegate marketing for conferences, including media partnerships, telemarketing, event promotion etc. Target delegates will typically come from Chinese companies and government at senior level and suitable marketing strategies are essential.
Overall
Data management
- Grow database in China, particularly focused on Chinese domestic companies.
- Brief and coordinate supervision of temporary staff/client relations executive on telemarketing; data entry of all returned mail; conference delegates; enquiries, speakers; sponsors and prospects; change of address; codes and fields.
Competitor monitoring
- Prepare competitor updates for marketing, conference and sponsorship teams.
No salary provided
Posted May 14, 2015 at 05:56AM from LinkedIn http://ift.tt/1G8OJDM
Share the joy
