Copy Writer (Digital Team)
China, CN – Public Relations and Communications
Posted May 14, 2015 at 04:05AM from LinkedIn http://ift.tt/1bRsxBs
Primary Responsibilities:
The Copywriter’s role is to develop and produce online projects for a wide array of big Multinational Company clients as part of the Digital team. Ongoing assignments will range from concept development (everything from taglines to campaign concepts) to the creation of long- and short-form content. You’ll work in a highly collaborative environment with respected colleagues.
Beyond being a talented copywriter, you should have a strong working knowledge of marketing and a passion for digital and social media. You can also turn on a dime and work on a wide range of projects and brands, often in the same day (which is where having a great sense of humor comes in really handy). You’ll be challenged to think conceptually and find groundbreaking solutions to create the next generation of relevant, motivating consumer engagements. In return, you’ll have an opportunity to work on global brands in a close-knit, empowering environment. Edelman encourages entrepreneurial spirit and offers tremendous opportunities for personal and professional development.
Qualification:
– A minimum of 2 years of copywriting experience in advertising, design or related fields
– Strong concepting and writing skills with a comprehensive knowledge of the digital landscape
– An online portfolio of print, digital and social media work
– Proficiency in branding, social, online marketing and media concepts
– Ability to create concepts and copy that deliver on creative briefs and align to business goals
– Working knowledge of online media and user experience analysis is a plus
– Ability to envision creative ways to leverage online ideas and technologies
– Attention to detail (punctuation, tone of voice) is a must
No salary provided
Posted May 14, 2015 at 04:05AM from LinkedIn http://ift.tt/1bRsxBs
