Senior Account Executive – Public Relations
Greater Seattle Area, US – Broadcast Media, Consumer Electronics, Public Relations and Communications
Posted May 06, 2015 at 01:20AM from LinkedIn http://ift.tt/1GYqHKa
Overview:
When you work at Waggener Edstrom, you will find compelling work, global partnerships, worthwhile professional development, outstanding benefits and the opportunity to make a difference. We value those who share our passion and belief in the power of change, discovery and innovation. We invest in our future by creating a fun workplace full of creative, skilled, curious and enthusiastic people. If that sounds like you, we want you here.
Waggener Edstrom Communications, one of the world’s largest independent integrated communications agencies, is seeking an Account Executive to join our SWAT team. SWAT is a unique team designed to offer immediate strategic support on a variety of projects and across the agency for a defined period of time, such as events, product launches, large news cycles and breaking crisis, as well as training and leadership, and to also ensure seamless transitions and coverage for long term leaves (for example sabbatical and maternity leave coverage). Members of the SWAT team are exposed to a wide variety of communications experiences and audiences which ensure extensive growth and learning opportunities. It is also an opportunity to learn how to work in a virtual team environment and broaden your knowledge and develop a more left to right view of the company. Members of this team should expect a lot of diversity during their time on the SWAT team and to build relationships across the agency that will set them up for success in future roles. You’ll get to impress clients (both internal and external) with your integrated marketing ideas; recommend social media approaches; and capitalize on your ability to negotiate and establish business priorities. We are looking for candidates who can provide day-to-day support, tackle new challenges, deliver client delight and keep the trains running on time. There is room to dream and evolve…demonstrated creativity, flexibility and the ability to see what’s next are essential! A successful SWAT team member needs to be a self-starter and enjoy periods of fast-paced, deadline driven communications. Individuals also need to be comfortable working across multiple competing priorities. Social media expertise, a proven knowledge of consumer communications and/or integrated marketing experience are looked upon very favorably. A sense of humor, the ability to embrace and thrive in constant change, genuine interest in technology and a passion for learning are must-haves. It doesn’t hurt if the candidate likes chocolate and wine either.
Responsibilities:
Influencer Engagement
• Identify, build & grow relationships with media/influencers; begin to have exposure to key senior level influencers
• Identify, develop & pitch stories
• Drive strategic recommendations for outreach in integrated marketing or other campaign tactics to impact client/business narrative
• Continue to deepen knowledge of global influencers Digital & Social Media Acumen
• Partner with the agency’s social/digital leads to drive news strategies
• Lead integrating fresh thinking for social media brainstorms & campaign development
• Oversee account activity & engagements with the agency’s social/digital divisions
• Responsible for consistency of voice/tone among the client’s different social media properties
• Manage the social editorial calendar (& integration with marketing calendar – newsletters, website updates, etc.) Client Engagement
• Anticipate client communication challenges & develop recommendations
• Consistently provide strategic & tactical counsel that maps to client’s business problem
• Serve as primary day-to-day contact with clients; proactively engage on issues
• Manage projects and news announcements with little guidance
• Report issues with scope of work to leads & make recommendations on ways to resolve Business Acumen & Strategic Thinking
• Develop & execute integrated communication plans with little guidance
• Coach staff and lead by example regarding utilization management & the impact to team/agency New Business Development
• Proactively assist team leadership in growing & diversifying existing account beyond current scope
• Identify & create relationships that are mutually beneficial for the agency & clients
• Participate in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings People Leadership
• Coach & train junior level staff
• Manage up & educate more senior staff on day-to-day business & account health
• May assist in interview & new hire process
Qualifications:
• Typically at least 3-4 years’ experience in communications, preferably in an agency setting &/or within applicable industry
• Ability to drive client relationships, providing strategic & tactical advice, drafting/executing plans, providing thoughtful analysis, identifying proactive opportunities, crafting materials, tracking coverage
• Has established influential relationships & proactively placed stories
• Demonstrated ability to establish strong client relationships
• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
• Proficiency in computers & standard office applications (Microsoft Office is preferred)
• Bachelor’s degree or above preferred in Communications, Journalism, Marketing, English or related field wag123
No salary provided
Posted May 06, 2015 at 01:20AM from LinkedIn http://ift.tt/1GYqHKa
